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To automate various processes in your account you can set up Automation Rules for specific criteria or create Drip Programs to enable easy and effective lead nurturing.

The dashboard shows a breakdown of your prospects using the Prospect Graph: including created prospects, active prospects and identified companies.

Engagement Studio is Pardot's next-generation lead nurturing product and the true intelligence engine of the marketing automation platform. You can build, test, and report on powerful Engagement Programs that turn your prospects into marketing-qualified leads.

Track and index what search terms prospects use when searching on your site.

Here you can review the effectiveness of your various marketing elements. This module includes an overview of Campaigns, GoodData reporting, Content, Conversions Emails, Events synced from the Eventbrite connector, Forms, Landing Pages, the Lifecycle of your leads (from visitor to won opportunities), Natural Search, Olark chats synced from your Olark account, Opportunities, Paid Search and Site Search, Social statistics, and your Webinars synced from a GoToWebinar, WebEx or ReadyTalk connector.

The Marketing Calendar shows scheduled and past emails, social posts, events and webinars. A slimmed down version of the calendar appears for Marketing and Administrator users on the dashboard, just below the graphs/charts.

Here you can create both Email Templates to be used over and over, and Emails to be sent to Pardot Lists. To ensure that data is following correctly, formatting appears the way you want, and all links are pointing to the correct destination, send Email Tests before launching.

Allocate prospects through Lists (both static and rule-based Dynamic Lists), run one-time repeatable Segmentation Rules to create a list based on specific criteria, label any object through Tags, and set up Profiles.

Sync with third party applications such as a CRM system (Salesforce, Oracle, Dynamics, etc), Google AdWords, Wordpress, etc.

The Paid Search module displays your Google AdWords campaigns, ad groups, and ads. Keyword Monitoring allows you to track how your site ranks in Google and Bing for the search keywords that are important to you. With Competitor Monitoring, you can track how well your site stacks up against your competitors in general SEO terms.

Pardot Campaigns are a prospect's first touch point that they have with your company. Each prospect can only be associated with one Campaign for true ROI reporting. This is where you set up your campaigns (including the campaign you'll use for website tracking).

A Landing Page presents a streamlined path designed to bring about a specific action by the visitor. Control the look and feel of your landing pages with reusable Layout Templates. Measure the effectiveness of different landing pages over a period of time with Multivariate Tests.

With Pardot Social Posting, you can schedule and simultaneously post updates to multiple Twitter, Facebook, and LinkedIn accounts and company pages and gather insight on link clicks, replies, comments, retweets, and likes.

Set up Page Actions to trigger completion actions (notifications, field value changes, assignments, etc.) off of specific page views; establish your account's Scoring Rules for different activities; and decide which visitor types you want to filter from your views and reports.